Author:
Schmenner Roger W.,Van Wassenhove Luk,Ketokivi Mikko,Heyl Jeff,Lusch Robert F.
Subject
Industrial and Manufacturing Engineering,Management Science and Operations Research,Strategy and Management
Reference6 articles.
1. On theory in operations management;Schmenner;Journal of Operations Management,1998
2. Evolving to a new dominant logic for marketing;Vargo;Journal of Marketing,2004
Cited by
88 articles.
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