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Evolving the online customer experience … is there a role for online customer support?

  • Published:2016-07 Issue: Volume:60 Page:602-610
  • ISSN:0747-5632
  • Container-title:Computers in Human Behavior
  • language:en
  • Short-container-title:Computers in Human Behavior

Author:

McLean GraemeORCID,Wilson Alan

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

Reference65 articles.

1. Experience marketing: an empirical investigation;Ahmed;Journal of Relationship Marketing,2011

2. Complete web analytics toolkit;Alexa,2015

3. Turning shoppers into advocates;Badgett,2007

4. Managing the total customer experience;Berry;MIT Sloan Management Review,2002

5. Structural equation modeling with AMOS, basic concepts, applications and programming;Byrne,2013

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