Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores

Author:

Pizzi GabrieleORCID,Scarpi Daniele,Pichierri Marco,Vannucci Virginia

Funder

Italian Marketing Association

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

Reference104 articles.

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2. My heart longs for more: The role of emotions in assortment size preferences;Aydinli;NA—Advances in Consumer Research,2012

3. Work and/or fun: Measuring hedonic and utilitarian shopping value;Babin;Journal of Consumer Research,1994

4. Effects of interactivity and product information on consumer satisfaction in an online retail setting;Ballantine;International Journal of Retail & Distribution Management,2005

5. Immersion and emotion: Their impact on the sense of presence;Baños;CyberPsychology and Behavior,2004

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