登录 注册 会员服务 联系我们

Consumer behavior in switching between membership cards and mobile applications: The case of Starbucks

  • Published:2018-07 Issue: Volume:84 Page:171-184
  • ISSN:0747-5632
  • Container-title:Computers in Human Behavior
  • language:en
  • Short-container-title:Computers in Human Behavior

Author:

Li Chia-Ying

Funder

Ministry of Science and Technology (MOST) of Taiwan, Republic of ChinaMinistry of Science and Technology (MOST) of Taiwan, Republic of China

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

Reference102 articles.

1. Consumer evaluations of brand extensions;Aaker;Journal of Marketing,1990

2. Multiple regression: Testing and interpreting interactions;Aiken,1991

3. The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions;Alnawas;Journal of Retailing and Consumer Services,2016

4. Estimating nonresponse bias in mail surveys;Armstrong;Journal of Marketing Research,1977

5. The service provider switching model (spsm): A model of consumer switching behavior in the services industry;Bansal;Journal of Service Research,1999
同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3