Author:
Gutierrez Anabel,O'Leary Simon,Rana Nripendra P.,Dwivedi Yogesh K.,Calle Tatiana
Subject
General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)
Reference88 articles.
1. Mobile ad spend to top $100 billion worldwide in 2016, 51% of digital market;eMarketer,2016
2. GIST: A model for design and management of content and interactivity of customer-centric web sites;Albert;MIS Quarterly,2004
3. Structural equation modeling in practice: A re- view and recommended two-step approach;Anderson;Psychological Bulletin,1988
4. Mobile promotions: A framework and research Priorities;Andrews;Journal of Interactive Marketing,2016
5. Smart shoppers? Using QR codes and ‘green’ smartphone apps to mobilize sustainable consumption in the retail environment;Atkinson;International Journal of Consumer Studies,2013
Cited by
150 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献