Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor

Author:

Gutierrez Anabel,O'Leary Simon,Rana Nripendra P.,Dwivedi Yogesh K.,Calle Tatiana

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

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