Doing well by doing good: The effect of purchasing poverty-alleviation products on consumers' subsequent product preference in live streaming shopping-Reference-Cited by-同舟云学术

Doing well by doing good: The effect of purchasing poverty-alleviation products on consumers' subsequent product preference in live streaming shopping

Published:2023-07 Issue: Volume:144 Page:107753
ISSN:0747-5632
Container-title:Computers in Human Behavior
language:en
Short-container-title:Computers in Human Behavior

Author:

Chen Tong^ORCID,Tang Shida^ORCID,Shao Zijin,He Juan^ORCID,Zhang Xiaoyu,Zhu Pei

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

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4. Research on Consumers’ Preference for Live Shopping Based on K-Means Clustering;Operations Research and Fuzziology;2023