Generating consumer resonance for purchase intention on social network sites

Author:

Shang Shari S.C.,Wu Ya-LingORCID,Sie Yi-Jhen

Funder

Ministry of Science and Technology, Taiwan

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

Reference79 articles.

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3. Measuring the hedonic and utilitarian sources of consumer attitudes;Batra;Marketing Letters,1991

4. Measurement of consumer susceptibility to interpersonal influence;Bearden;Journal of Consumer Research,1989

5. Harnessing the power of the oh-so-social web;Bernoff;MIT Sloan Management Review,2008

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