Understanding the effect of smart retail brand – Consumer communications via mobile instant messaging (MIM) – An empirical study in the Chinese context

Author:

Vazquez Delia,Dennis Charles,Zhang Yizhong

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

Reference115 articles.

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5. Atmospherics on tour operators' web sites: Web site features that stimulate emotional response;Bjork;Journal of Vacation Marketing,2010

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