Search product and experience product online reviews: An eye-tracking study on consumers' review search behavior

Author:

Luan Jing,Yao ZhongORCID,Zhao FuTao,Liu Hao

Funder

Natural Science Foundation of China

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

Reference45 articles.

1. The role of customer product reviews;eMarketer,2010

2. Users seek out the truth in online reviews: Consumers look for indicators of review authenticity;eMarketer,2013

3. Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products;Aggarwal;Journal of Consumer Research,2007

4. Tracking users' visual attention and responses to personalized advertising based on task cognitive demand;Bang;Computers in Human Behavior,2016

5. Consumers' online information search behavior and the phenomenon of search vs. experience products;Bei;Journal of Family and Economic,2004

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