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What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists

  • Published:2015-09 Issue: Volume:50 Page:618-625
  • ISSN:0747-5632
  • Container-title:Computers in Human Behavior
  • language:en
  • Short-container-title:Computers in Human Behavior

Author:

Hernández-Méndez Janet,Muñoz-Leiva Francisco

Funder

Spanish Ministry of Economy and Competitiveness Research Project

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

Reference64 articles.

1. Determinants of internet advertising effectiveness: An empirical study;Baltas;International Journal of Market Research,2003

2. Just how ’blind’ are we to advertising banners on the web;Bayles;Usability News,2000

3. Designing online banner advertisements: Should we animate?;Bayles,2002

4. La eficacia de la publicidad online en el contexto de los blogs;Beerli;Cuadernos de Gestión,2010

5. Braidot, N. (2009). Neuromarketing. Ediciones Gestión 2000, España.

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