Hashtags: Motivational drivers, their use, and differences between influencers and followers

Author:

Erz Antonia,Marder Ben,Osadchaya Elena

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

Reference97 articles.

1. Most important social media network of their personal brand according to female social influencers in the United States as of June 2017;eMarketer,2018

2. Redefining virality in less broad strokes: Predicting viral behavioral intentions from motivations and uses of Facebook and Twitter;Alhabash;New Media & Society,2015

3. War on Instagram: Framing conflict photojournalism with mobile photography apps;Alper;New Media & Society,2014

4. Brand public;Arvidsson;Journal of Consumer Research,2016

5. The complete Instagram hashtag guide for business;Aynsley,2016

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