How can game companies with cause-related marketing effectively guide players to engage in prosocial behaviors while simultaneously enhancing brand loyalty?-Reference-Cited by-同舟云学术

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How can game companies with cause-related marketing effectively guide players to engage in prosocial behaviors while simultaneously enhancing brand loyalty?

Published:2024-05 Issue: Volume:154 Page:108132
ISSN:0747-5632
Container-title:Computers in Human Behavior
language:en
Short-container-title:Computers in Human Behavior

Author:

Wu Cocuhen^ORCID,Wang Ting-Ya^ORCID

Funder

National Taiwan University of Science and Technology

Publisher

Elsevier BV

Reference83 articles.

1. Empathy versus pride: The influence of emotional appeals across cultures;Aaker;Journal of Consumer Research,1998

2. What we feel and why we buy: The influence of emotions on consumer decision-making;Achar;Current Opinion in Psychology,2016

3. Cause related marketing;Adkins,2007

4. Influence of online cause related MarketingmCampaigns on purchase intention of young consumers;Aggarwal;International Journal of Applied Management Science,2018

5. Exploring postconsumption guilt and pride in the context of sustainability;Antonetti;Psychology and Marketing,2014

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. How gaming team participation fosters consumers’ social networks, communication and commitment;Journal of Retailing and Consumer Services;2024-11

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