The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern-Reference-Cited by-同舟云学术

The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern

Published:2017-05 Issue: Volume:70 Page:303-309
ISSN:0747-5632
Container-title:Computers in Human Behavior
language:en
Short-container-title:Computers in Human Behavior

Author:

Jung A-Reum

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

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