Subject
General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)
Cited by
45 articles.
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1. The power of synergy to reinvent IMC education;Journal of Marketing Communications;2023-12-17
2. What we do not know about advergames: a literature review;Frontiers in Communication;2023-08-14
3. Understanding customer attitude toward advergames: an extended TAM approach;Arts and the Market;2023-07-19
4. An Assessment of “Advergames” Implementation;Big Data Marketing Strategies for Superior Customer Experience;2023-02-24
5. Branded Entertainment Projects;Advances in Marketing, Customer Relationship Management, and E-Services;2022-10-14