Evaluating the neural mechanisms of exposure and retrieval of hedonic and utilitarian banners: A fMRI study-Reference-Cited by-同舟云学术

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Evaluating the neural mechanisms of exposure and retrieval of hedonic and utilitarian banners: A fMRI study

Published:2022-09 Issue: Volume:134 Page:107317
ISSN:0747-5632
Container-title:Computers in Human Behavior
language:en
Short-container-title:Computers in Human Behavior

Author:

Casado-Aranda Luis-Alberto^ORCID,Sánchez-Fernández Juan^ORCID,García Nathalie

Funder

Government of Andalusia Ministry of Economy Science Innovation and Employment

European Regional Development Fund

Junta de Andalucía

University of Granada Vice Chancellor's Office of Research and Knowledge Transfer

Ramon Areces Foundation

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

Reference98 articles.

1. Digital ad spending outlook blows past previous forecasts,2022

2. An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication;Amatulli;Psychology and Marketing,2020

3. Does variety seeking vary between hedonic and utilitarian products? The role of attribute type;Baltas;Journal of Consumer Behaviour,2017

4. Is display advertising still effective?,2022

5. The effect of website features in online relationship marketing: A case of online hotel booking;Bilgihan;Electronic Commerce Research and Applications,2015

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