Investigating the effects of altruism on consumer preference for food from disaster-affected regions: A case of Japan
Author:
Funder
Japan Society for the Promotion of Science
Publisher
Elsevier BV
Subject
Agricultural and Biological Sciences (miscellaneous),Agronomy and Crop Science,Food Science
Reference30 articles.
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3. Is the willingness to support disaster regions through consumption related to altruism? A discrete choice experiment;Aruga;Int. J. Disaster Risk Reduct.,2020
4. An analysis of consumers’ responses to cause related marketing;Hoek;J. Nonprofit Public Sect. Mark.,2008
5. Cause-related marketing: an exploration of new avenues through conjoint analysis;Kulshreshtha;Benchmark Int. J.,2019
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