Socially distributing public relations: Twitter, Haiti, and interactivity in social media

Author:

Smith Brian G.

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference22 articles.

1. Using dialogue to build oranization–public relations, engage publics, and positively affect organizational outcomes;Bruning;Public Relations Review,2008

2. Can interactivity in corporate websites influence public perceptions of organizations?;Guillory,2008

3. Integrated online marketing communication: Implementation and management;Gurau;Journal of Communication Management,2008

4. Conversational voice, communicated commitment, and public relations outcomes in interactive online communication;Kelleher;Journal of Communication,2009

5. Organizational blogs and the human voice: Relational strategies and relational outcomes;Kelleher;Journal of Computer-Mediated Communication,2006

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