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Towards the professionalisation of public relations in Malaysia: Perception management and strategy development

  • Published:2008-09 Issue:3 Volume:34 Page:285-287
  • ISSN:0363-8111
  • Container-title:Public Relations Review
  • language:en
  • Short-container-title:Public Relations Review

Author:

Abdullah Zulhamri,Threadgold Terry

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference7 articles.

1. The system of professions: An essay on the division of expert labor;Abbott,1988

2. Developing standards of professional performance in public relations;Cameron;Public Relations Review,1996

3. Corporate communication: Theory and practice;Cornelissen,2004

4. Managing public relations;Grunig,1984

5. Professions and power;Johnson,1972

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