“Under the regulation radar”: PR strategies of pharmaceutical companies in countries where direct advertising of prescription drugs is banned—The Israeli case-Reference-Cited by-同舟云学术

“Under the regulation radar”: PR strategies of pharmaceutical companies in countries where direct advertising of prescription drugs is banned—The Israeli case

Published:2017-06 Issue:2 Volume:43 Page:382-391
ISSN:0363-8111
Container-title:Public Relations Review
language:en
Short-container-title:Public Relations Review

Author:

Shir-Raz Yaffa,Avraham Eli

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference46 articles.

1. Overdosed America;Abramson,2008

2. Misrepresentation of health risks by mass media;Bomlitz;Journal of Public Health,2008

3. Who will take care of health communication;Brezis;Zman Harefua,2002

4. Education and debate: Unhealthy spin;Burton;British Medical Journal,2003

5. Disease mongering;Burton,2006

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5. Understanding ethical/unethical behavior in pharmaceutical companies: a literature review;International Journal of Pharmaceutical and Healthcare Marketing;2020-04-23