1. The changing shape of the strategic problem;Ansoff,1977
2. Bailey, R. (2008). What do we mean by “institutionalization of PR? From website: http://eurera.ning.com/forum/topic/show Retrieved 06.10.2008.
3. Accounts, excuses and apologies: A theory of image restoration;Benoit,1995
4. Image repair discourse and crisis communication;Benoit;Public Relations Review,1997
5. Communicating under uncertainty;Berger,1987