Nike, Colin Kaepernick, and the politicization of sports: Examining perceived organizational motives and public responses-Reference-Cited by-同舟云学术

Nike, Colin Kaepernick, and the politicization of sports: Examining perceived organizational motives and public responses

Published:2020-06 Issue:2 Volume:46 Page:101856
ISSN:0363-8111
Container-title:Public Relations Review
language:en
Short-container-title:Public Relations Review

Author:

Kim Joon Kyoung,Overton Holly,Bhalla Nandini,Li Jo-Yun

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference86 articles.

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2. Nike’s Colin Kaepernick ad sparked a boycott—and earned $6 billion for Nike;Abad-Santos,2018

3. #RaceTogether: Starbucks’ attempt to discuss race in America and its impact on company reputation and employees;Abitbol;The Public Relations Journal,2018

4. The Kaepernick effect and public school athletics: A First Amendment analysis;Abrante;Whittier L. Rev.,2018

5. Customer satisfaction and word of mouth;Anderson;Journal of Service Research,1998

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