1. The future of public relations: Is licensing the answer?;Bernays;Journal of Corporate Public Relations,1993
2. The credentials of public relations: Licensing? Certification? Accreditation? An overview;Brody;Public Relations Quarterly,1984
3. Developing standards of professional performance in public relations;Cameron;Public Relations Review,1996
4. Public Relations;Dasgupta;Business Standard,2005
5. The art and science of negotiation;Raiffa,1982