The role of source and the factors audiences rely on in evaluating credibility of health information
Author:
Publisher
Elsevier BV
Subject
Marketing,Organizational Behavior and Human Resource Management,Communication
Reference4 articles.
1. Comprising or compromising credibility? Use of spokesperson quotations in news releases issued by major health agencies;Avery;Public Relations Journal,2008
2. Do PR practitioners have a PR problem? The effect of associating source with public relations and client-negative news on audience perceptions of credibility;Callison;Journal of Public Relations Research,2001
3. A comparative study of sources of health information and access to preventive care among low income chronic drug users;Dunleavy;Communication Research Reports,2005
4. To contact or not? Investigating journalists’ assessments of public relations subsidies and contact preferences;Sallot;Public Relations Review,2006
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