1. 韩中和. 品牌国际化研究述评[J]. 外国经济与管理, 2008, 30(12): 32-38.
2. Aaker, D.A. (1991) Mabging Brand Equity: Capitalizing on the Value of a Brand Name. Free Press, New York.
3. Strategic fit in international sponsorship - the case of the Olympic Games in Beijing 2008
4. 上游新闻. 史上“最贵”世界杯: 烧钱2200亿美元, 卡塔尔能赚回多少[EB/OL]. 2022-11-20. https://www.thepaper.cn/newsDetail_forward_20819042, 2024-05-06.
5. 吴蕾. 13.95亿美元! 中国企业成为卡塔尔世界杯最大赞助商[EB/OL]. 2022-11-17.https://baijiahao.baidu.com/s?id=1749758378401214707, 2024-05-06.