Abstract
This chapter presents the possibilities of using e-services in the context of higher education. Modern technologies provide an opportunity to create a stronger bond between the higher education institution and its stakeholders, among whom students and employees are the most important and those who have the greatest needs in terms of the number and frequency of use of e-services. The main objective of this chapter is to explore the role of e-services in relationship management in the higher education complex ecosystem. There is a possibility to digitize a lot of traditional higher education touchpoints, such as everyday administration processes, admission, enrollment, relevant information sharing, e-learning, Q&A, and similar. The comprehensive e-services system was developed and implemented in one of the higher educational institutions. The upcoming generations of students are increasingly likely to have prominent previous experience with the major use of digital technologies as a part of their elementary and secondary level education. Higher education institutions should expand the portfolio of their e-services, given that the demands of students are expected to increase in the future.