Abstract
This chapter extends the scope of social networking site addiction. It identifies the social and psychological origins of needs that result in excessive social networking site usage and leads to addiction and other deviant behaviors among millennials. The chapter explains how certain gratifications, such as the need for affiliation, impression management, narcissism, and leisure boredom, can lead to maladaptive social networking site usage and cause addiction. The chapter highlights the importance of formulating policies, offering constructive suggestions, and possible methods of interventions to prevent millennial’s excessive non-productive use of social networking sites.
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