Digital Transformation in Entrepreneurship Education: A Case Study of KABADA at the University of Monastir

Abstract

This chapter explores the integration of digital tools in entrepreneurial education, specifically focusing on the digital tool KABADA (Knowledge Alliance of Business Idea Assessment: Digital Approach) and its impact on the entrepreneurial intentions of Generation Z students at the University of Monastir, Tunisia. The study situates itself within the broader context of the Sustainable Development Goals and the European Union’s Digital Education Action Plan, emphasizing the role of digital transformation in enhancing educational practices. By employing a quasi-experimental design, the research compares the outcomes of entrepreneurial workshops utilizing KABADA against traditional methods, highlighting the tool’s efficacy in fostering entrepreneurial knowledge and intentions. Key findings underscore the importance of incorporating digital technologies in higher education to align with global market demands and prepare future entrepreneurs. The chapter concludes with recommendations for educators and policymakers on leveraging digital tools to support sustainable and innovative entrepreneurial education.