Could Emotional Intelligence and Period of Year Influence Clothing Color Selection?

Abstract

Human emotional intelligence manages one’s own emotions and determines appropriate behavior in social life. This study investigates whether emotional intelligence and period influence the factors of clothing color selection. Different frameworks and situations were represented, and they were limited to regular examination periods for college students. The purpose of the study was to compare and evaluate how the tension factor, which is generally expected to increase during the examination period, makes a difference in the choice of clothing color. Experiment 1 was conducted during the regular period (n = 103) and the examination period (n = 107). Analysis of the collected data for the 13 hues showed a significant increase in the percentage of G (green) and W (white) jackets during the examination period. Conversely, the use of N (gray) and Bk (black) decreased significantly. In Experiment 2, we investigated the reasons for the choice of clothing color. In the regular period, the main reasons for choosing the color of clothing were the person’s preference (23.8%). However, 70.6% of the subjects in the examination period cited their mood, compared to 4.8% in the regular period. These findings suggest that the difference in the choice of clothing color in both periods could be influenced by emotional intelligence.