Programming an Interactive Map to Enhance Clients’ Participation in Site Selection of E-Marketing in Cairo and Giza Governorates: Egypt

Abstract

Multiple-Criteria Decision Analysis (MCDA) is concerned with structuring and taking decisions involving multiple criteria. Integrated with Geographic Information System (GIS) technology, MCDA can be used to select the best locations for any investment project. However, not all investors/clients have the required skills to use these specialised methods and programmes. Also, there may be incompatibility between the consultant and the end user in the end results. Therefore, this research aims to program a web-based Decision Support Engine (DSE) to facilitate the decision-making process and involve the end user in such process in an easy interactive manner. The proposed DSE was applied on E-marketing applied study in Cairo and Giza governorates. Data were collected by electronic questionnaire (928 Questionnaires) that was processed by SPSS, to create the geodatabase used by Django web framework to build the DSE. The end result of DSE is producing an Interactive Map to support clients’ decision-making in an easy manner.