Author:
Castro Marcela,Misan Klajnberg Paula,Baptista Barcaui Andre
Abstract
In today’s rapidly changing landscape, encompassing global shifts in work dynamics, an aging workforce, and evolving resource utilization, it is crucial to align with the appropriate stakeholders to gain a competitive advantage. An increasing number of studies have identified the importance of stakeholder management in projects. As stakeholders can influence the organization, their good management may lead to marketplace success and the maximization of profit. The objective of this study is to look at the moderating effect of stakeholder salience on the relationship between stakeholder-oriented governance practices and each element of project success. After a thorough literature review, an online survey was conducted on a total of 181 respondents, to examine if, in Brazilian organizations, stakeholder salience or its elements were causal agents to the relationship between stakeholder-oriented governance and each element of project success. One important finding is that neither salience nor any of its elements contributed in any way to this relationship. There may exist other stakeholder characteristics more adequate to moderate this relationship and help managers identify what practices should be enhanced to improve project success.
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