Creativity Impediments and Solutions

Author:

Nandwa Musambayi Josam

Abstract

The chapter covers ‘Creativity Impediments and Solutions’ in organizations in Kenya. This chapter addresses what impedes creativity in organizations and yet creativity informs the entrepreneurial mind. Creativity enables one to move ideas from theory to reality. This chapter covers the introduction part explaining innovation, entrepreneurship and creativity. These are considered to be at the very core of entrepreneurship. The second part covers the barriers to creativity and the approaches the researcher employed in gathering data. It goes further by highlighting the measures of enhancing creativity before making conclusions. This part goes into the depth of the matter as an integral part of this book chapter. In the end, the chapter looks at the suggestions that have been identified as solutions of addressing this creativity gap and impediments. This is the very section that also captures the author’s imagination of the subject matter. It is hoped that this chapter will go a long way in enabling policymakers, scholars and entrepreneurs to effectively utilize creativity to support innovation and entrepreneurship development. This is an outcome of what the researcher has gathered from engagement with university scholars, industry players, experts in the field and other stakeholders over a span of time.

Publisher

IntechOpen

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