Author:
António Mexia Arraya Marco
Abstract
Investments in offshore or onshore can be directly linked to improvements in firm performance, whether the measure is costs, sales revenues, profits, or stock market returns. However, what allows firm improvement is the combination of leadership, human capital, corporate strategy, resources, capabilities, and an offering of products or services that create value and a coherent system. This coherence is the basic principle that allows to generate growth opportunities, respond flexibly and capture the opportunities quickly, and creating value for the customers profitably. A survey can be used to check firm coherency assessment and its fitness for offshore or onshore investments. There is no one-size-fits-all approach to choose where to invest, and the management practices that have the biggest impact on performance will depending on geography, culture and local resources. Thus, an evaluation of firm coherency is essential. Managers can use the survey in this chapter to quickly assess their firm’ coherent strengths and weaknesses for offshore and onshore investments.
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