Abstract
With the advent of information and communication technology, research is increasingly being published; hence, keeping abreast with current research in any field is challenging. Bibliometric analysis has the capabilities to deal with this issue, since it can be used as a rigorous method of accessing and understanding massive scientific data that is continuously created. Using various indicators, bibliometric analysis enables the impact of scholarly publications and research out of institutions and countries to be assessed. Through the assessment of dynamics in research, bibliometrics provides opportunities for managing massive research data and knowledge and identification of gaps. Despite these advantages, bibliometric analysis has limitations; hence, to successfully apply bibliometric analysis, one has to be aware of both opportunities and limitations. This book chapter seeks to enable bibliometric analysis users to make informed, balanced decisions between the opportunities bibliometric analysis provides and the accompanying limitations. Information that will assist bibliometric analysis will be generated in this chapter through analysis of bibliometric literature.