The Profile of Corporate Events Customers from the Organizers’ Perspective in the Period Pre and Post-COVID-19 Pandemic

Abstract

The present chapter aims to understand the current profile of the buyers of corporate events in the Cascais Municipality, from the organizers’ perspective, to ascertain the pattern of customer demand and attitude toward two current trends: sustainability, as well as hybrid and online events, taking into consideration the evolution and change of the profile in the temporal context pre and post-2020 COVID-19 pandemic. After analyzing the results of the interviews, it is possible to verify that the profile of corporate clients is currently defined by a set of diversified characteristics, with a growing awareness toward sustainability and interest in hybrid events, as a complement to face-to-face events. It is also possible to highlight the impact that the COVID-19 pandemic and the consequent restrictions had in the evolution and change of the profile, such as the increased importance of flexibility in the conditions of contracted services, concern about sanitary measures and the demand for outdoor spaces.