Ethical Grand Strategy: Fostering Trust and Reputation in International Management

Abstract

In the realm of international relations, integrating ethical guidelines with strategic planning is crucial for achieving sustainable success and enhancing national reputation. This chapter focuses on the national level, exploring how countries can develop ethical grand strategies to foster global trust and reputation. By examining case studies such as Temasek in Singapore and the Abu Dhabi Investment Authority, we illustrate how national strategies can leverage organizational practices to enhance global standing. Drawing on theories of soft power, this chapter provides a comprehensive framework for understanding the role of ethics in national strategy. The analysis demonstrates that ethical conduct not only strengthens a nation’s reputation but also drives long-term stability and prosperity. This narrative advocates for a strategic alignment that merges ethical obligations with strategic expertise, proposing a model for sustainable global leadership. Ultimately, this chapter positions ethical grand strategy as a fundamental component of successful international management and national policy-making.