Poultry Environment

Abstract

The title chapter focused on poultry environment “New perspective and Application”. Emphasis was on the need to create awareness on the nature of poultry environment interms of controllable forces (vision and mission, leadership style, feeding, feeding pattern, labour union, organisational structure, and value system) and uncontrollable forces (temperature and humidity, technological, cultural, natural, political and legal environment). The interaction between the poultry farming and its environment was equally considered and the study revealed that a symbiotic relationship exists between the variables in the sense that both benefits from each other. The chapter also anchored on the socio-economic contribution of poultry farming to the environment to includes meat and egg production, source of employment, source of income to the environment, tourist attraction, manure for Agricultural purposes etc. The last section of the chapter handled general adaptive\\control mechanism to poultry environment. The study concluded that environmental forces is a challenge to poultry farming industries and recommended that poultry farmers\\managers should be acquainted with environmental reports through scanning and analysis in order to enhance poultry farming sustainability.