Author:
Ciaramella Gianandrea,Celani Alberto
Abstract
Urban regeneration projects in many European countries involve private entrepreneurs who specialize in real estate development. Compared to the past, the demand for real estate products has assumed a level of specialization that cannot be separated from careful market analysis but above all from the observation of emerging economic and social trends and processes similar to the industrial world. It is not possible to design an urban redevelopment intervention, without considering key factors such as demographic trends, consumption behavior and orientation, well-being and health, infrastructures, urban density. The chapter charts a course that aims to minimize risks for real estate development and urban regeneration interventions, emphasizing a holistic approach and industrial processes.