Abstract
This chapter discusses the fundamentals of stock marketing investing in the twenty-first century. In a nutshell, this chapter seeks to provide a fundamental understanding of stock market investing to interested laypersons across the world. It examines the various issues of critical importance in stock market investing. It dissects the experience of beginners, the most vulnerable participants in the stock market, and equips them with some knowledge cushion. It discusses several strategies for managing the various pitfalls inherent in stock market investing. Finally, it discussed the revolutionary impact of technology on stock market investing.