African-American men’s exposure to music videos and their sexual attitudes and risk behaviour

Abstract

Background Media is a social determinant of HIV and sexually transmissible infection (STI) risk. However, limited empirical data have examined men’s media exposure and their sexual attitudes and behaviour towards women. Methods: Eighty heterosexual African-American men were assessed on their exposure to music videos, sexual attitudes and behaviour. They also were tested for STIs. Results: Findings indicated that men influenced by music videos reported more sexual adventurism, more condom barriers, more lifetime sexual partners, more condom request refusals, substance abuse and a history of incarceration. Conclusions: Further longitudinal research is needed to better understand this relationship and to address the role of media in HIV and STI prevention interventions.