Author:
Black Gregory,Peeples Donna
Abstract
This research investigates the effects of an organization's propensity forrelationalism and its product line market growth on the distribution channeloutcomes of actual relationalism and relationship endurance. Using a sampleof 160 industrial equipment distributors, propensity for relationalism is shownto have an influence on both actual relationalism and relationship endurance.Further, evidence is found that market growth enhances the impact propensitytoward relationalism has on relationship endurance.
Publisher
Sam Houston State University Library
Cited by
2 articles.
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1. Relationalism in marketing channels and marketing strategy;European Journal of Marketing;2011-04-05
2. Evaluation of Web Site Performance: Korean Convention Centers;International Journal of Hospitality & Tourism Administration;2009-08-05