A Study on the Perceptions of Advertising in Local Newspapers and the Determinants of Execution Intention among Individual Small-Sum Advertisers: With a focus on local newspaper users in Gwangju and Jeolla regions
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Published:2016-12
Issue:43
Volume:null
Page:203-229
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ISSN:1738-5407
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Container-title:Journal of Political Communication
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language:en
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Short-container-title:journalofpoliticalcommunication
Author:
이정기 ,이화행 ,김효은 ,Seong Ho Cheong
Publisher
Korean Political Communication Association