Affiliation:
1. Volgograd State Technical University
Abstract
The advent of the digital society has led to a change in many ways of interaction. People’s communication has become more demonstrative, since technology allows them to easily and instantly present themselves and their lives to a wide audience. The information age encourages people to demonstrate their individuality and express themselves, with social media becoming a platform for expressing personal beliefs, interests, creating and maintaining an attractive image. The article studies demonstrative tonality of communication. The scientific novelty of the research is that demonstrative tonality has not been studied before. The purpose of the paper is to identify and describe the main types of demonstrative tonality in communication. The research methods are an interdisciplinary approach and a psycholinguistic analysis of the communicants’ speech output. The material for the analysis was drawn from television interviews of 2012-2023. The study shows that at the present stage in the digital era demonstrative communication is a common way of interaction and a mechanism of self-presentation and self-identification. Demonstrative communication is defined as a structurally forming communicative category of spectral type – tonality, which determines the process of speech communication and performs the function of self-manifestation and means of emotional impact on the recipient. It is emphasized that demonstrative tonality manifests itself in various social and communicative spheres: official, unofficial, administratively or legally regulated, unregulated and dominant, causing a positive or negative response from the addressee. As a result of the research, it has been established that demonstrative communicative tonality is actualized at all language levels and is implemented in speech products through the use of various linguistic and non-linguistic means. The basis for constructing a typology of demonstrative tonality is proposed; it consists of such criteria as the method of presentation to the recipient and the addressee’s reaction. Based on the communicative approach, four main types of demonstrative tonality are put forward: explicit, hidden, positive, and negative. The results obtained can be used in the course on semiotics and psycholinguistics
Publisher
Novosibirsk State University (NSU)
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