Russian-Speaking Conversational Radio Stations on the YouTube Platform: Audio Content Visualization

Abstract

Purpose. The article presents the results of an analysis of the work of Russian-speaking conversational radio stations with a YouTube platform. The accounts of 13 information and talk radio stations broadcasting in Russia and materials published on the YouTube site were analyzed. Results. The analysis was carried out in the summer and autumn of 2019 according to criteria such as the number of released materials, views, comments, “likes”, the nature of the content (on-air or special), informational occasions, format and timing. Conclusion. The author comes to the conclusion that most of the analyzed radio stations, with the exception of those who synergize with video content producers or specifically develop this resource, don’t yet know how to use YouTube tools and understand the specifics of working with the audience on this platform, and can’t compete with the top bloggers.