Development of competition in the market of social services of rural settlements of Sverdlovsk region in the methodology of regional standard

Abstract

Abstract. The purpose of this article is to analyze the forms of stimulating competition among social market participants in rural settlements of the Sverdlovsk region. Research methods. The method of studying the factors of development of competition in the market of social services of rural settlements within the framework of the Standard for the Development of Competition in the constituent entities of the Russian Federation involves the decomposition of the general objectives of the Standard in the blocks for assessing the competitive environment by market participants and consumers. The information base of the study is formed on the basis of interrogation methods for obtaining information on the results of the implementation of the Standard and covers rural areas of the Sverdlovsk region. The results of the study. The study confirms the use of infrastructural and institutional stimulation of competition in the social services market in rural areas, based on the methodology of the procedures of the regional Standard for the Development of Competition. The results of using this methodology to stimulate competition show unsatisfactory results for the rural social services market. Scientific novelty. The study confirms the use of the methodology of infrastructural and institutional stimulation of entrepreneurial activity in the procedures of the regional Standard for the Development of Competition. Accordingly, the standard does not take into account the properties of the “quasi market” characteristic of the social services market. At the same time, the features of the distribution process when paying for social services provide additional tools to stimulate competition. The authors of the article give a model of using the properties of the “quasi market” to solve the main barrier for entrepreneurs of rural settlements of the Sverdlovsk region expressed in the need to provide activities with their own premises. The compensation mechanism will create a steady demand for the services of organizations investing in the creation of premises for the implementation of their activities.