Rise of mobile banking: a phoenix moment for the financial industry

Abstract

This specific analysis directly provides insights into the adoption of mobile banking in America and Europe. Persuading customers to use the mobile phone for banking matters, and constantly changing demands of customers with the adoption of technological innovation, makes it crucial to learn the elements impacting the adoption of mobile banking. Appropriately, this analysis creates an extensive exploratory analysis outlining mobile banking adoption. By including 1461 bank account clientele in America and Europe, 3 independent variables were used, considering simplicity of use, usefulness, and trust. It was discovered that the constructs effectively explain the adoption of mobile banking along with American and European customers. Useability and trust have been discovered to be the most significant antecedents outlining the adoption and usage of mobile banking.