Color Preferences of Generation MZ in Relation to Demographic Factors:Factors by Generation, Gender, Purchasing Power, and Education Level

Author:

Baek MinYoung,Baek MinYoung,Hyun EunRyung,Hyun EunRyung

Funder

Ministry of Education

National Research Foundation of Korea

Publisher

Korean Society of Design Science

Subject

Computer Graphics and Computer-Aided Design,Visual Arts and Performing Arts,Architecture

Reference29 articles.

1. The association between colors, color preferences, and emotions among Japanese students: From elementary school to university

2. A Study on the Relationship between Color Preference and Psychology -Focusing on Yellow Preference-

3. Hwang, I. S., & Lee, H. J. (2012). : [Effects of Preference and Fit of Product Color on Purchase Intention]. Journal of Korean Marketing Association, 27(1), 27-43

4. Comparative Study of University Students' Favorite Colors between Korea and Canada - centering on general and special favorite colors -

5. Je, N., Yoo, Y., & Choi, G. (2012). : 2000~2011[Analysis of the Study pattern on Preferred Colors: Focusing on papers published 2000 ~ 2011]. Journal of Korea Society of Color Studies, 25(2), 39-47

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