The Archaeology of Consumption

Abstract

A vast range of archaeological studies could be construed as studies of consumption, so it is perhaps surprising that relatively few archaeologists have defined their scholarly focus as consumption. This review examines how archaeology can produce a distinctive picture of consumption that remains largely unaddressed in the rich interdisciplinary consumer scholarship. Archaeological research provides concrete evidence of everyday materiality that is not available in most documentary records or ethnographic resources, thus offering an exceptionally powerful mechanism to examine complicated consumption tactics. In a broad archaeological and anthropological context, consumption studies reflect the ways consumers negotiate, accept, and resist goods' dominant meanings within rich social, global, historical, and cultural contexts.