Corporate Social Responsibility: Psychological, Person-Centric, and Progressing

Abstract

Micro-CSR, or the psychological study of how corporate social responsibility (CSR) affects individuals, is gaining significant attention within industrial/organizational psychology and organizational behavior (IOOB). Although this research has the potential to offer insight into how CSR impacts individuals representing various stakeholder groups (e.g., consumers, shareholders), to date the term micro-CSR has generally been limited to describing research on employee responses to CSR initiatives. We argue that the taxonomic conscription of micro-CSR to employees alone exacerbates current friction within the field pertaining to the effects, utility, and importance of CSR. This review synthesizes the accruing research on employee-focused micro-CSR and summarizes current theories while addressing some of the concerns regarding CSR, particularly as it applies to other stakeholder groups. It repositions the study of CSR toward its ostensible ultimate purpose, reducing human suffering, and in doing so draws together theories and evidence focused on why CSR matters to employees and why the study of another stakeholder group—CSR recipients—is essential toward a valid understanding of the true micro-CSR experience (of employees, among others).