Social Media Marketing Research at the Hotel Industry in Slovakia
Author:
Affiliation:
1. Bachelor of Tourism of University of Prešov Organization,Slovakia
2. Instituto Politécnico de Bragança Campus de Santa Apolónia,CiTUR,Bragança,Portugal,5300-253
3. UNIAG,Instituto Politécnico de Bragança Campus de Santa,Bragança,Portugal
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/9819948/9819977/09820127.pdf?arnumber=9820127
Reference18 articles.
1. Best 10 social media marketing strategies in 2022;lacalle,2021
2. Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing
3. Anarchy of effects? Exploring attention to online advertising and multiple outcomes
4. How Advertising Works on the WWW: Modified Elaboration Likelihood Model
5. Online Display Advertising: Targeting and Obtrusiveness
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