INTERCULTURAL COMMUNICATION AND TOURISM TRENDS IN POST-PANDEMIC CONTEXT: THEORETICAL CONSIDERATIONS

Abstract

We live in a time where changes in technology, travel and tourism trends, economic and political systems, migration, and population density have created a world where we increasingly come into contact with and interact with people of different cultures. This paper explores and analyzes the connection between intercultural communication and, one of the most closely related concepts, tourism. On the other hand, in recent years, all economic structures, including tourism, have been strongly affected by the negative consequences of the Covid-19 pandemic. In this, already post-pandemic time, all key stakeholders in tourism are encouraged to reconsider and rethink new, modern, and innovative post-pandemic tourism characterized by new tourist trends. In this paper the authors present and elaborate, by analyzing and systematizing key and current literature, the connection between intercultural communication and tourism, emphasizing current tourist trends in the post-pandemic context.